Louis L'Amour explained "Riding For The Brand" as "an expression of loyalty to a man's employer or the particular outfit he rode for." This design exemplifies the values of loyalty, pride, stewardship and duty. Plus, the turquoise print on a brown burnout, western font, a barbed wire cross on the shoulder and back look mighty classy.
Burnouts are available in youth sizes from S-XL, and should be worn over a tank, cami or long-sleeve burnout. These are worn more fitted so some customers prefer to go up a size.
The Ride For The Brand design is also available on a women's burnout.